The spirit of “brat summer” shows no signs of fading away. Collins Dictionary recently named “brat” as its Word of the Year, declaring it a “cultural phenomenon that has resonated with people globally.” This surge in popularity can be traced back to British pop sensation Charli XCX, whose sixth studio album, Brat, dropped in June.
With its bold green aesthetic and catchy tunes, the album quickly became a rallying cry for self-expression and unapologetic individuality, inspiring a movement that captured the attention of social media users and even political campaigns. The term “brat” has since evolved into a symbol of confidence and hedonism, reflecting a cultural moment where authenticity and carefree attitudes reign supreme. In a statement on its website, Collins Dictionary described “brat” as embodying a “confident, independent, and hedonistic attitude,” an identity embraced by fans of Charli XCX, who interpreted “brat” as a term for someone unapologetically authentic.
Charli XCX herself has characterized a “brat” as an individual who is bold, blunt, and just a bit rebellious. Although some associate the term “brat” with negative traits, Charli XCX’s fans have embraced it as a label for anyone who lives freely and without apology. A spokesperson for the artist was not available for comment on the announcement, but the album’s cultural influence is clear.
‘Brat’ Resonates In 2024’s Culture In explaining its selection, Collins Dic.
