How Brits are turning their back on 'gimmick' restaurants including TGI Fridays, Salt Bae's steakhouse and Karen's Diner for no-frills food Brits are opting for more authentic dining experiences, experts have said READ MORE: TGI Fridays owner crashes into administration By Eleanor Dye Published: 12:16 BST, 24 September 2024 | Updated: 12:16 BST, 24 September 2024 e-mail View comments Brits' attitude to dining out is changing with customers increasingly opting for nofuss, no frills food. It means diners are increasingly turning their back on more 'novelty' eateries such as TGI Fridays, Karen's Diner and even Salt Bae 's London establishment. Last week the UK operator of TGIs went into administration and Karen's announced it would be closing all UK branches.
Meanwhile, profits at Salt Bae's Nusr-Et Steakhouse have slumped. It appears that TGI's 'birthday song', the celebrity status of Salt Bae - who became a viral meme in 2017 - and the attitude of Karen's staff is no longer enough to keep customers flowing in. In comparison, food outlets focusing purely on authentic dining and culinary expertise have seen profits soar.
Brits are turning their back on 'novelty' eateries such as TGI Fridays, Salt Bae and Karen's Diner. Pictured: Liv Dainton on TikTok, who was shocked at the cost of TGI's chicken strips Hanieh Vidmar, a nutritional therapist and chef, told FEMAIL: 'Brits are moving away from gimmick restaurants because they're craving more authentic dining experiences. 'They care.
