How British families are increasingly embarking on more adventurous holidays than a traditional two-week summer beach break By Daily Mail Reporter Published: 20:05 EDT, 7 October 2024 | Updated: 20:12 EDT, 7 October 2024 e-mail View comments British families are increasingly embarking on more adventurous holidays than the traditional two-week short-haul summer beach break, a luxury travel company reported. Kuoni said it has recorded a spike in demand for 'complex' overseas trips in the February, May and October half-term periods, often to far-flung destinations. The company said the number of families with primary school aged children booking holidays in Africa and Thailand has grown by nearly 60% over the past year compared with the previous 12 months.
Meanwhile, a 20% rise in family bookings outside school holiday periods indicates many parents with pre-school children are also embarking on more adventurous trips, according to Kuoni. British families are increasingly embarking on more adventurous holidays than the traditional two-week short-haul summer beach break, a luxury travel company reported Speaking on the eve of UK travel trade organisation Abta's annual convention in Costa Navarino, Greece , Kuoni managing director Mark Duguid said: 'We're seeing innovation like never before in the family travel market. 'A generation of parents who are used to travelling in style want to continue to do that with their children, partners and even their own parents in tow.
' Kuoni is .
