Monday, January 20, 2025 This year’s Lunar New Year (LNY) celebrations are poised to significantly impact global travel trends, as the year of the Snake brings with it the themes of wisdom, transformation, and intuition. As the travel industry rebounds and more people venture abroad, travel trends show distinct shifts, particularly in extended stays, interest in less-visited destinations, and a strong preference for both premium and value-oriented travel experiences. The global reach of the LNY travel season highlights evolving preferences among travelers, setting the stage for the next wave of post-pandemic tourism.
Cross-Border Travel and Extended Stays Data from 2025 reveals an impressive growth in cross-border travel, as travelers have increasingly combined public holidays with annual leave to extend their vacations. This is particularly notable in the Chinese mainland, where for the first time, New Year’s Eve is officially recognized as a holiday, enabling travelers to enjoy an extended 11-day break with only two days off. Similarly, other Asian nations like Korea and Singapore are also seeing increases in extended holiday travel, with Korea achieving a nine-day break by taking just one day off and Singaporeans enjoying a five-day holiday with a single day off.
In total, Asia-Pacific travelers are likely to stay up to 10% longer during the LNY period. Popular destinations include Japan, Hong Kong, Singapore, and the Chinese mainland, all of which are seeing a resurge.
