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Saturday, January 25, 2025 In 2024, Alaska’s cruise tourism experienced a significant boost as the industry rebounded from the pandemic. Passenger numbers surpassed pre-pandemic levels, with Juneau, the state’s capital and most popular port city, welcoming 1.67 million passengers.

This number set an all-time record, with predictions for similar figures in 2025. Approximately 65 percent of Alaska’s summer visitors arrive via cruise ships, with the remaining 35 percent choosing to travel independently. These statistics reflect not only a strong recovery but also an exciting opportunity for the travel industry to tap into growing demand, particularly for travel advisors who can help potential customers navigate the abundance of options available.



The Role of Travel Advisors in Alaska’s Cruise Boom Travel advisors are proving to be instrumental in maximizing the potential of Alaska’s cruise market. According to experts, advisors save clients time and provide invaluable insights into local destinations. This helps travelers make informed decisions when selecting an Alaska cruise.

The education of travel advisors on local knowledge and offerings is a key factor in this success. As tourism numbers continue to rise, the importance of a well-educated advisor has become more evident, with many destinations providing detailed information to support these professionals. Why Sell Alaska Cruises? Alaska cruises are increasingly popular, and their appeal goes beyond the general ad.

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