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Using regenerative farming based on traditional methods, SukkhaCitta champions environmental and financial sustainability for its employees, and high-quality, long-lasting clothes for consumers What would the fashion industry look like if it was dictated by seasons rather than production cycles? Few have dared to imagine such a future – one where fashion could be sustainable at both the environmental and economic level. Even fewer have tried to make it a reality. Enter Indonesian label SukkhaCitta, the brainchild of 2023 Rolex Award for Enterprise laureate Denica Riadini-Flesch.

Proving that environmental concern and consumerism are not mutually exclusive – and can, in fact, be mutually beneficial – the company created a production model based on regenerative farming and employs a direct-to-consumer business model. {"@context":"https://schema.org","@type":"ImageObject","caption":"Rolex Awards for Enterprise laureate Denica Riadini-Flesch founded SukkhaCitta with just three women.



Now, a team of 15 co-ordinators manages over 450 women who have seen an average 60 per cent increase in earnings so far","url":"https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/11/06/358e5941-4317-456f-8800-1e20c5a6be86_337f5d0d.

jpg"} Rolex Awards for Enterprise laureate Denica Riadini-Flesch founded SukkhaCitta with just three women. Now, a team of 15 co-ordinators manages over 450 women who have seen an average 60 per cent incre.

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