D id you wear short shorts à la Paul Mescal, or join the ruffled masses in fashion’s great boho revival? You’re not alone: 2024 was nothing if not loaded with clanging fashion clichés that we couldn’t help but sink our teeth into. Here’s our guide to the fashion year that was. After all, if you can’t beat ’em, join ’em.
Nu-mum chic Were you on the 12,000-strong (!) waiting list for Marks & Spencer’s £45 leopard-print jeans? The sell-out style crystallised the latest entry in the annals of the tribe known colloquially as “Ganni mums”. You can spot them everywhere, from Deal to Dulwich, and a core aesthetic element is leopard print of the slightly cartoonish, splodgy, mid-brown variety. You’ll find them in these jeans (plus versions by Damson Madder and the OG instigator, Ganni), often worn with one of those perplexing tie-front quilted waistcoats.
The purest of the pack battle their way to the school gates on an electric cargo bike, bedecked in Swedish rainwear, and last seen recounting their life in Motherland episodes..
