In the intricate world of fashion, where every thread tells a story, House of Janaan has woven an extraordinary narrative of cultural celebration and contemporary design throughout its inaugural year. What began as a passionate vision has blossomed into a transformative journey that reimagines Pakistani heritage through the lens of modern sophistication. The brand's trajectory is a testament to its Founder, Sarah Illyas's visionary approach.
From an intimate pop-up event in 2018 to the grand unveiling of their flagship store in December 2023, House of Janaan has consistently pushed the boundaries of design. Now celebrating their first-year anniversary, the brand launched a special collaboration with Kingsman Studio and unveiled the 'Janaan Festive Collection'. Another significant milestone celebrated recently was the brands first international pop-up in Malaysia, recording its highest sell-through to date.
Highlighting this journey, Sarah Illyas, Founder, House of Janaan stated: “With over a decade of experience in fashion, I knew I carried a vision that was more than just a business—it was a calling. Our brand is more than just clothing. We are creating a sanctuary that celebrates the very soul of Pakistani heritage, carefully reinterpreted for the contemporary woman.
Each piece is a reflection of my personal growth, my passion for fashion storytelling, and my commitment to bringing a piece of rich tradition to the global fashion landscape." The past year has seen House .
