Travelers may spend their vacation as a time to rest and reset, while others may take the opportunity to indulge in fun. And more people appear to be taking trips that are alcohol-free, transforming the way in which hotels cater to guests. At the Pasea Hotel & Spa in Huntington Beach, California, the staff has seen a 25% year-over-year increase in non-alcoholic beverage sales.
“As we see a growing focus on healthier lifestyle choices from travelers, the surgeon general’s recent warning highlights the evolving expectations within the hospitality industry,” Pasea Regional General Manager Paul Maddison told Fox News Digital. Maddison added, “We believe the industry as a whole will continue to innovate in ways that prioritize both health and high-quality experiences.” Earlier this month, U.
S. Surgeon General Dr. Vivek Murthy issued a new advisory linking alcohol to seven different types of cancer.
“Alcohol is a well-established, preventable cause of cancer responsible for about 100,000 cases of cancer and 20,000 cancer deaths annually in the United States,” said Murthy in the advisory. He added that the majority of Americans are unaware of this risk. Alain Negueloua, vice president and general manager at the Bardessono Hotel & Spa in Napa Valley, California, told Fox News Digital that there’s been a positive response to the hotel’s alcohol-free concierge service.
“This shift reflects a larger industry trend where hotels are leaning into inclusive experiences t.
