Wednesday, November 6, 2024 San Francisco — In a significant development for the vacation rental industry, Hospitable , a leading vacation rental management platform, introduced its Abandoned Bookings tool, a solution aimed at recovering lost revenue from abandoned direct bookings. Within the first week of its launch, the tool successfully reclaimed over $36,000 in potential revenue for vacation rental hosts, offering a promising solution to a longstanding challenge: abandoned booking attempts. As the “book direct” movement gains momentum across the industry, vacation rental hosts are increasingly prioritizing direct bookings to bypass high commission fees from online travel agencies (OTAs).
However, a major hurdle remains—guests often begin the booking process but abandon their reservations before finalizing the stay. In response to this issue, Hospitable developed its Abandoned Bookings tool, which automatically detects when a guest has left their booking incomplete and triggers a personalized email follow-up to encourage them to return to the website and complete their reservation. The Immediate Success of the Abandoned Bookings Tool From October 25 to November 1, the newly launched Abandoned Bookings tool showed remarkable success in recovering lost revenue.
In just its debut week, the tool achieved a 58.4% open rate and a 7.9% click-through rate, numbers that underscore its effectiveness.
A large portion of the recovered revenue, approximately $30,000, came from .
