Tuesday, August 20, 2024 33 Finance, a trailblazer in Hong Kong’s gift card sector, has teamed up with Hong Kong International Airport to unveil its inaugural airport gift card. Officially introduced in mid-May, this gift card allows individuals to gift their loved ones with a versatile and enjoyable shopping spree, offering a range of choices from high-end fashion to gourmet dining. The HKIA Gift Card is an optimal selection for anyone looking to explore a vast array of shopping and dining options at HKIA.
Available in denominations of HK$1,000, HK$2,000, HK$5,000, and HK$8,000, the gift card caters to various tastes and budgets, ensuring a tailor-made gifting experience. Sold at HKairport Rewards Concierges, it can be utilized at more than 90 retail locations within the airport. The introduction of this gift card is expected to boost sales and build customer loyalty for Hong Kong International Airport and its affiliated shopping centers.
Engaging consumers through this medium nurtures deeper loyalty and frequent patronage. Yuen Tak Ching, the chairman of 33 Finance, commented on the partnership, stating that it not only broadens the local gift card market but also enhances consumer convenience by providing numerous shopping options at a major travel hub. This year marks the 10th anniversary of 33 Finance, which remains committed to its ethos, “Share Value, Enjoy Life,” by forging significant partnerships across various industries to enhance the gift card sector.
As global trends lean towards prepaid and gift cards, forecasts predict the international gift card market will surge from US$906.3 billion in 2022 to US$2.6328 trillion by 2030.
Their rising popularity spans various occasions like birthdays, holidays, and corporate gifting due to their convenience for both issuers and recipients. Licensed as a Stored Value Facility (SVF) by the Hong Kong Monetary Authority, 33 Finance has established substantial trust with multiple shopping malls through diverse program collaborations. The use of gift cards has shown impressive sales impacts and expanded payment versatility for consumers.
The company is keen on exploring further opportunities for gift cards and prepaid cards, particularly within entertainment and travel sectors. These cards offer a secure, innovative payment option, expanding business reach and fostering new commercial possibilities..
