Thursday, January 2, 2025 Hong Kong Tourism Blueprint 2.0 aims to increase tourism value to $15.46 billion by 2029, focusing on innovation, smart tech, high-value visitors, and community involvement.
Hong Kong’s Tourism Blueprint 2.0 is set to transform the region’s tourism sector, with the goal of increasing its value-added contributions from HKD 75.3 billion in 2023 to HKD 120 billion (USD 15.
46 billion) by 2029. Announced on December 30 by the Secretary for Culture, Sports, and Tourism, Miss Rosanna Law, the plan outlines bold initiatives that blend cultural innovation, technological advancements, and community involvement. Miss Law emphasized three core messages: Hong Kong’s role as a global tourism center, supported by policies from the Central Government; the essential contribution of community collaboration in delivering exceptional visitor experiences; and the need to both strengthen traditional tourism strengths and explore new opportunities.
Key Strategies for Tourism Advancement Blueprint 2.0 presents four strategic pillars and four main objectives, underpinned by 133 measures: The Power of Community Miss Law emphasized the importance of community participation, noting that “Everyone is a tourism ambassador.” She called for a collective effort to greet visitors with warmth and authenticity, fostering a positive, welcoming atmosphere for tourists.
The government’s engagement with the travel trade has been crucial in shaping the blueprint to align with ma.
