Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login When we think of heritage brands we often just think of the past. But when you’re the chief executive of one – especially if it’s 375 years old – you do the opposite.
Survival is about looking forward. “If you don’t renew yourself quite fast, you are a dead brand,” Fiskars president and CEO Nathalie Ahlström tells Life & Leisure on a visit to Sydney. “The unique, really good brands push the boundaries constantly.
And they’ve done so throughout their history.” Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Follow the topics, people and companies that matter to you.
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