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Hollywood publicists on high alert amid Blake Lively's lawsuit against Justin Baldoni How Blake Lively and Justin Baldoni's lawsuit is redefining the role of publicists in Hollywood The intense legal dispute between Blake Lively and Justin Baldoni has sent shockwaves through Hollywood's publicity community, with several top PR executives becoming embroiled in the drama. According to The Hollywood Reporter , the scandal has already altered the way publicists operate, even those not directly involved in the case. “This will change the personal publicist game forever, 100 percent,” predicted one veteran personal publicist.

“When a client says, ‘I want you to protect my reputation and get ahead of this story,’ or, ‘I don’t like that headline, can you call reporter?’ No way. If what you’re doing has ramifications for another [celebrity], you’re now going to think that you could get sued.” Consider one of the allegations made in Baldoni's lawsuit: that in August, Leslie Sloane, Lively's publicist, persuaded a Daily Mail reporter to alter a piece.



The reporter intended to write that Lively had been "labelled as difficult" as a result of an internal power struggle with Baldoni on their movie It Ends With Us. “You have it all wrong ..

. the whole cast hates [Baldoni],” Sloane told the reporter via text message. Sloane apparently succeeded in changing the narrative.

However, as any reporter can confirm, it is not uncommon for a publicist to provide extra backgr.

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