The travel industry has embraced the Black Friday sales frenzy with vigour, leading to an increase in the number of flight, accommodation, holiday and product sales offered to Australian consumers in 2024. or signup to continue reading Two of the year's biggest sale days - Black Friday (November 29) and Cyber Monday (December 2) - are approaching, but many businesses have launched their bargain deals early. In addition to clothing, electronics, home appliances and furniture, you can expect aggressive travel deals, with airlines, cruise lines, hotels and even rail operators around the world joining the Black Friday frenzy.
Take, for instance, , which is offering discounts of up to 50 per cent on all voyages as part of its . Or , which is also offering savings of up to 50 per cent on accommodation in epic locations such as and the . Iconic rail-journey operator is at it, too, with on select journeys in Canada and the US, while has dropped the prices across several of its hotels in Australia and New Zealand by 20 per cent for the sale season.
Thanks to the unprecedented windfall, travel enthusiasts across Australia are eagerly diving into the deals bucket to find the best holidays. "We have seen a clear increase in demand for TFE Hotels to participate in the Black Friday sales," said Amanda Hoolihan, TFE Hotels' global revenue officer. The group recorded a 14 per cent increase in revenue and a 23 per cent increase in web traffic in 2023, compared to 2022, during the Black Friday.
