Sunday, August 25, 2024 Hilton ‘s new wellness initiatives across Asia Pacific focus on enhancing guest relaxation and sleep, reflecting a shift towards restful travel experiences. As National Wellness Month begins, Hilton’s 2024 Trends Report highlights that relaxation and rejuvenation have become the primary motivations for travel this year. This trend is underscored by a rising interest in sleep tourism, which emphasizes travel experiences specifically designed to improve sleep quality.
In response, Hilton has launched a variety of innovative services across its Asia Pacific properties. From sound baths in Singapore and sleep yoga sessions in the Maldives to sleep concerts in China, Hilton is committed to ensuring that guests experience ultimate relaxation and rest, reinforcing the importance of choosing the right place to stay. Hilton Nanjing Niushoushan has introduced a new wellness program focused on promoting better sleep.
This initiative features a 60-minute Singing Bowl Healing session, where the calming vibrations of singing bowls help guests achieve deep relaxation. To enhance their stay, guests can enjoy Zen-inspired rooms and partake in activities like tea tasting and calligraphy, designed to create a culturally immersive environment that refreshes both mind and body. The Singing Bowl Healing session is available to guests every Saturday.
Located on the serene Amingiri Island in the North Malé Atoll, Hilton Maldives Amingiri Resort & Spa’s Amingiri Spa & Hammam has introduced a Sleep Wellness Menu with treatments curated for a restful sleep. Options range from the Hammam Evening Ritual, which blends ancient techniques with modern luxuries, to the “Under the Skye” experience, where guests can relax with an open-air massage while listening to the soothing sounds of waves under the night sky. For those who prefer privacy, in-villa treatments provide the same tranquility in a more personal setting.
Reflecting recent findings from Hilton Australasia that show 44% of Australians select hotels based on the quality of beds and linens, Next Hotel Melbourne, part of the Curio Collection by Hilton, offers a solution for home. The DreamWeave Bed, made locally in Melbourne and exclusive to the hotel, features a plush mattress with a custom-designed pillow top. Hilton Honors members also receive a special 25% discount on the purchase of mattresses and bases.
Conrad Singapore Orchard has reimagined the traditional turndown service with its Sleep-to-Wake Ritual, guiding guests in crafting their own nighttime relaxation routine. This ritual reflects the hotel’s commitment to mindful living and travel, offering an opportunity to unwind with an in-room sound bath and enjoy ‘Singapore Sleep’ tea, made from local botanicals. Guests can enjoy a restful sleep with luxurious bed linens and a diverse pillow menu.
Morning Intention Sessions by the pool are also available to help guests start their day with a positive mindset. Conrad Bengaluru provides an ideal environment for restful sleep, featuring soundproof rooms and motion-reducing mattresses. Guests can choose from a selection of pillows, including memory foam, body pillows, and vegan options like buckwheat pillows.
To ensure optimal sleep conditions, the hotel offers blackout curtains and adjustable room temperatures. As part of the unique turndown service, guests are provided with soaked almonds, a natural sleep aid. Hilton has partnered with the BUND 31 Performing Arts Center in Shanghai to offer a unique ‘Sleep Concert’ experience.
In a dimly lit, lavender-scented theater, guests can relax on comfortable beds while listening to therapeutic nature sounds, creating a serene atmosphere designed for sleep. This collaboration marks the beginning of a series of innovative experiences tailored to guests’ evolving travel preferences. Hilton Honors members can use Points to access these exclusive, memorable experiences, ranging from concerts and cultural events to culinary adventures.
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