Share to Facebook Share to Twitter Share to Linkedin The 38-room Nimb Hotel in Copenhagen, Denmark is in the midst of the city's Tivoli Gardens. Small Hotels of the World The Hilton Hotels Corporation recently made an interesting deal with London-based Small Luxury Hotels of the World (SLH). Essentially, Hilton HHonors members can now book stays at these unique, independent luxury hotels around the world through Hilton.
Hilton HHonors members will get points for each stay and can also use points to pay for their stays. SLH has 560 luxury boutique hotels spanning 90 countries. Hilton is not acquiring the SLH collection.
Instead, the deal is a strategic partnership that lets Hilton expand its existing portfolio of luxury hotel experiences with the addition of more than 400 of these boutique properties. These properties are now available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app.
When the deal was first launched in February, Shaun Leleu, chairman, Small Luxury Hotels of the World, described it as a “win-win” for both brands. “Hilton customers will gain access to our unrivalled collection of exceptional boutique hotels, while our properties enjoy amplified reach to a loyal and discerning audience. It's a game changer for independently owned hotels on a global scale.
” Hilton already has a luxury brand portfolio, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts and Signia by Hilton. According to a spokeswoman, the deal with SLH will give travelers new ways of staying with Hilton in intimate spaces and unique places. These range from rustic huts and woodland treehouses to rainforest retreats and coastal villas and palaces.
Through the partnership , the 195 million members of Hilton Honors can earn and redeem points for SLH stays and enjoy exclusive benefits, including free Wi-Fi and a guaranteed member discount. HHonors Gold and Diamond members get space-available room upgrades and continental breakfast for up to two guests. MORE FOR YOU Today’s NYT Mini Crossword Clues And Answers For Thursday, August 29th InnovationRx: Myocarditis From COVID-19 Is Much More Severe Than From Vaccination Bitcoin Prices Fell Below $58,000 As Various Factors Fueled Losses The pool at Nobu Hotel Marbella, a member of the Small Luxury Hotels of the World group.
Small Hotels of the World We spoke with Bradley Anderson , Vice President of Hilton Honors Program, about the SLH-Hilton partnership. Since the program was announced six months ago, he noted that Hilton had added more than 400 SLH hotels to its reservation and points platform. As for the rest, “We will bring most of them on our system.
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” Anderson describes Signia which currently includes hotels in Atlanta, San Jose and Orlando, as “designed for larger group experiences and large events,” as opposed to the SLH hotels which typically have less than 100 ‘keys.’ In addition to offering a boutique experience, the SLH hotels are often located in destinations where Hilton may not have a product. According to Anderson, SLH hotels are 60% in Europe, Africa and the Middle East, 20% in Asia, and 20% in North America.
Unique SLH properties include places like the Nimb Hotel , located in the famous Tivoli Gardens of Copenhagen, Denmark. The Moorish-styled palace with a striking Venetian marble façade has just 38 rooms and suites, but a state-of-the-art wellness center and five dining options in the heart of the city. It was also the only hotel that came up on my Hilton site search of Copenhagen.
Other unique offerings include the Nobu Hotel Marbella in southern Spain, a laid-back beach retreat with high-end fine dining at the exclusive La Plaza. And in the cowboy U.S.
state of Wyoming, the 40-room Rusty Parrot Lodge & Spa offers a tranquil getaway near Grand Teton and Yellowstone National Parks. In the US cowboy state of Wyoming, the 40-room Rusty Parrot Lodge & Spa offers a tranquil getaway ..
. [+] near Grand Teton and Yellowstone National Parks. Small Hotels of the World Anderson says, “It’s a collaboration and a distribution approach, brining 195 million HHonors members to the SLH hotels.
They are paying to be on the network. When HHonors points are redeemed, we compensate them. It’s great for Hilton Honors, and we are driving demand to SLH owners.
” Asked if there was any pushback from Hilton brand franchisees to bringing on potential competitors, Anderson noted, “Our owners see the power in relationship.” Anderson added, “Luxury is really important, and aspirational stays are also very important. We need partners with expertise in a blend of both.
We are developing our luxury brands, but SLH offers a different experience, more of a villa experience, which offers a nice synergy.” Do these small hotels have to adopt a Hilton "flag" or conform to any specific Hilton policies or standards? Anderson says that SLH has a strong vetting program for its member hotels. He adds, “There are some member benefits these hotels need to provide—an exclusion discount, hydration water, space available room upgrade, continent breakfast, etc.
” Travelers can redeem points to book a Small Hotel or mix points and miles to do so. As Anderson puts it, ‘You don’t have to redeem all of your HHonors points to enjoy one of these aspirational stays; younger customers want instant gratification.” Points awarded will mostly be based on spending.
Anderson says, “We’ve activated our members, we’re using social media, and SLH is sharing the news on their site.” Sitting amongst the lush rice fields lies the ultra luxury of one of Bali's most stunning hotels in ..
. [+] Ubud, Bali. With membership of the "Small Luxury Hotels of the World", the property prides itself on offering its guests total privacy and a level of service unrivalled on the island.
Getty Images So is partnering with SLH and its one-of-a-kind hotels a recognition that sometimes brand hotels can seem like a “cookie cutter” experience? “Every hotel has its own story, like Hampton Inn and its waffle experience,” Anderson said. “But today there is just way more demand for unique experiences, like at these SLH small hotels. That’s why HHonors members are redeeming points to stay there.
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