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Wednesday, August 21, 2024 Hilton has unveiled “Hilton for Luxury,” an exclusive, invitation-only global program designed for top luxury travel advisors (LTAs). This premier preferred partner program encompasses Hilton’s distinguished luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton. Tailored for Hilton’s leading luxury travel advisors worldwide, the program is aimed at enhancing the booking experience for world-class accommodations across the globe.

A standout feature of this elevated program is the Hilton for Luxury Concierge Desk, introduced following feedback from Luxury Travel Advisor Partners, who see it as a game-changer in client service. Formerly known as Impresario, Hilton for Luxury now serves as a comprehensive resource for luxury travel advisors, offering improved connectivity and access through a dedicated private website. The program provides advisors with exclusive offers from Hilton’s luxury hotels and resorts, value-added benefits, and direct communication with on-property hotel teams.



Each participating hotel appoints a dedicated team of Hilton for Luxury Ambassadors to ensure the delivery of program features and benefits. “As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, senior vice president and global head of sales, Hilton . “Through this program, both advisors and their clients can benefit from Hilton’s industry-leading offerings to enhance the luxury travel experience.

” Partners in the Hilton for Luxury program can offer their clients an array of elite benefits, including the best available rates, double Hilton Honors Points, complimentary breakfast for two, hotel credits per stay, room upgrades to the next category, and the option for early check-in or late check-out, subject to availability. Hilton’s Luxury Brands encompass a portfolio of 100 hotels and resorts in some of the world’s most sought-after destinations. The latest addition to this collection is the NoMad Hotels brand, known for its artfully designed spaces and a focus on exceptional dining and creative cocktails.

Travelers can now book NoMad London through Hilton’s booking channels..

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