Tuesday, December 3, 2024 Hilton is ramping up efforts to significantly expand its presence in Morocco, aiming to more than double its hotel portfolio with the signing of nine new properties across seven of its global brands. This ambitious growth includes the launch of the prestigious Waldorf Astoria Hotels & Resorts in Rabat, marking the brand’s debut in the capital. Additionally, Hilton plans to introduce its luxury LXR Hotels & Resorts, the lifestyle-focused Curio Collection by Hilton, and the budget-friendly Hampton by Hilton, bringing a diverse range of hospitality experiences to the country.
Carlos Khneisser, vice president, Development, Middle East and Africa, Hilton , said, “With 13.1 million [1] tourists visiting Morocco in the first nine months of this year, an increase of around two million compared to the same period last year, the country is experiencing significant momentum as a sought-after tourist destination. These nine new signings will add more than 1,300 rooms and around 1,500 team members to Hilton’s growing portfolio in Morocco, where we plan to expand our footprint to over 20 hotels in the coming years.
The introduction of new brands – and expansion of existing ones – demonstrates our commitment to catering to the different needs of guests visiting the country where we’ve enjoyed a strong legacy dating back almost six decades. We look forward to working closely with our valued owners to deliver Hilton’s globally recognised hospitality to .
