The brand celebrates the craftsmanship and kinship at the heart of the construction industry PLANO, Texas , Oct. 16, 2024 /PRNewswire/ -- Hilti North America , a global leader providing innovative tools, technology, software, and services to the commercial construction industry, is debuting a fresh brand campaign that honors the grit and know-how of unsung heroes who take on the most challenging of jobs, day in and day out. Built on direct experience from working with construction professionals, Hilti's "Pros Know" campaign digs into what really matters to jobsite workers.
The campaign, which has rolled out across social media, radio, search and display ads, recognizes the caliber it takes to push through bad weather, slog through mud, and meet relentless deadlines in harsh conditions and a chaotic environment. The campaign speaks directly to those who endure and never back down, underlining the resilience and determination that define the industry. Hilti aims to generate excitement and pride in being part of an industry that shapes the world.
The creative approach is based on an understanding and admiration of the construction industry, that experts recognize the pros, and pros see the best in the field. The message spotlights the bonds that are central to the industry and shows why Hilti is a trusted partner that provides certainty in even the most uncertain of conditions—so that contractors can focus on mastering the build. The "Pros Know" campaign also emphasizes Hilti'.
