Wednesday, August 21, 2024 The Pacific Tourism Organisation (SPTO) , in partnership with Pacific Trade Invest Australia, recently participated in the Hidden Treasures of the South Pacific roadshow, which took place in Canberra, Sydney, and Melbourne, Australia. The event provided an exceptional platform to showcase the cultural richness, breathtaking landscapes, and vibrant communities that define the South Pacific region. Highlighting the Pacific’s Unique Offerings Natasha Ram, The Pacific Tourism Organisation ‘s Marketing Officer, represented the organization at the roadshow, where she collaborated with Pacific Trade Invest Australia.
Together, they spotlighted the tourism offerings of several South Pacific Small Island States, including Tuvalu, Tonga, the Marshall Islands, Nauru, the Federated States of Micronesia, and Kiribati. Additionally, representatives from the Cook Islands, New Caledonia, Niue, Norfolk Island, Palau, Samoa, Vanuatu, the Solomon Islands, Tahiti, and Fiji Airways were present to promote their unique destinations. The Hidden Treasures of the South Pacific roadshow is a remarkable initiative that unites various entities dedicated to promoting the diverse attractions of the South Pacific.
This collaborative effort not only enhances the visibility of these destinations within the Australian travel industry but also fosters a deeper appreciation of the region’s allure among Australian travelers. A Roadshow to Remember Day one of the roadshow in Canberra was held at the QT Hotel, where representatives from the Cook Islands, Fiji, New Caledonia, Niue Island, Norfolk Island, Palau, Samoa, the Solomon Islands, Tahiti, and Vanuatu, along with Fiji Airways, came together to showcase their tourism offerings. This event set the stage for an engaging and informative series of roadshows across Australia.
On the second day, Natasha Ram and her team continued to represent the Small Island States, promoting The Pacific Tourism Organisation ‘s Industry Membership Programme, the Pacific Storytelling Specialist Programme (PSSP), and the upcoming South Pacific Tourism Exchange (SPTE) 2025, scheduled to take place in Fiji. The roadshow provided a valuable networking opportunity and facilitated significant interest and sign-ups for The Pacific Tourism Organisation ‘s initiatives. Supporting the Pacific Tourism Industry The Hidden Treasures of the South Pacific roadshow was proudly sponsored by Pacific Trade Invest Australia and the Pacific Tourism Organisation, with Fiji Airways serving as the major sponsor.
The event’s success underscored the importance of collaborative efforts in promoting the South Pacific as a premier travel destination. The roadshows in Canberra, Sydney, and Melbourne also served as an ideal platform to promote the South Pacific Tourism Exchange (SPTE) 2025, the Pacific Storytelling Specialist Programme (PSSP), and The Pacific Tourism Organisation ‘s Industry Membership Programme (IMP), which are expected to attract further interest and participation..
