By Varsha Narayanan This year, Taylor Swift was busy performing in various cities as part of her recently concluded Eras Tour. However, this didn’t stop her from making glamorous red carpet appearances at esteemed award shows. According to WWD’s report, the singer was the top red carpet female celebrity of 2024 based on Launchmetrics’ data analysis.
The outlet reveals that the pop singer’s red carpet looks generated a whopping $319. 2 million in Media Impact Value (MIV). Meanwhile, Billie Eilish ranked second with a total of $167.
3 in MIV. According to Launchmetrics’ data reported by WWD , Taylor Swift is 2024’s top red carpet celebrity (female). Her red carpet looks generated $319.
2 million in MIV over her appearance in association with a total of six shows throughout the year. These include Grammy Awards, Golden Globe Awards, Oscars, Critics Choice Awards, Screen Actors Guild Awards, and Emmy Awards. For those unaware, Launchmetrics developed MIV as a metric that adds monetary value to marketing strategies across different media channels to calculate Return on Investment (ROI).
Swift’s attendance at the award shows wearing renowned brands has resulted in a significantly high ROI, contributing to the top title for the artist. Despite being on her Eras Tour for most of the year, the pop star managed to make showstopping red carpet appearances in brands like Dior, Gucci, and more. For the 2024 Grammy Awards, Swift wore a custom Schiaparelli gown, which garnered $.
