A joyful union, saw the two brands come live through the spring/summer 2025 collection, Hello péro. The expressive design language of péro and Hello Kitty’s signature colourful palette beautifully created a one of a kind narrative at Lakmē Fashion Week in partnership with Fashion Design Council of India (FDCI) in New Delhi. Through péro’s expressive design vocabulary, the collection featured Hello Kitty’s everyday favourites such as cherries, strawberries, apples, creamy cupcakes among others.
The playfulness of Japanese Harajuku Street style was infused with Hello Kitty’s signature colour palette of pinks, reds, blues, and sunshine yellow. All of which lend a whimsical vibrancy to shirts, dresses, skirts, trousers, and jackets in the Hello péro collection. When asked what was the inspiration behind the Hello Kitty x péro collaboration, Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, says, “The collaboration with p é r o is especially important for our activities in India, as we aim to operate in the country on a larger scale in the future.
We have initiated several collaborations, but to truly connect with the market and establish a long-term presence, partnering with a brand like Hello Kitty is crucial. We strive to collaborate with the best in each category, and p é r o is one of them in India.” A post shared by Lakmē Fashion Week (@lakmefashionwk) Marking Hello Kitty’s 50th anniversary, the brand celebrated the .
