India’s leading local search engine, Justdial, released its “How India Searched in 2024” report, shedding light on evolving consumer behavior and search trends across various sectors. The report highlights key shifts in consumer priorities and habits, with a growing emphasis on health, convenience, and experiences. Notably, the data shows a distinct contrast between urban and semi-urban areas, with Tier 2 cities seeing a remarkable surge in search activity.
The analysis reveals that Tier 2 cities registered 112 percent more searches than Tier 1. This signifies the expanding digital footprint of India’s semi-urban and rural populations, showcasing a significant rise in the adoption of beyond the major metropolitan cities. While healthcare, wellness, education, and leisure remain highly sought after across all regions, growth trajectories reveal differing preferences between these urban and semi-urban areas.
Healthcare services continue to dominate, reflecting a strong consumer focus on well-being. The healthcare and medical services category saw a 24 percent year-on-year (Y-o-Y) growth in searches. Gynecologists and obstetricians led this surge, with a notable 22 percent increase in searches, highlighting the growing importance of maternal and women’s health.
Similarly, demand for ENT specialists (up 21 percent) and dentists (up 19 percent) signals an increased focus on specialised healthcare. Additionally, hospitals and diagnostic centers witnessed a rise in inquiri.
