Tuesday, January 21, 2025 The global tourism industry may soon witness a transformative leadership shift as Harry Theoharis, a well-respected figure in public sector transformation, announced his candidacy for Secretary General of UN Tourism. Speaking at FITUR 2025, one of the world’s premier tourism conferences held in Madrid, Theoharis outlined his platform for reform under the slogan “Reform to Transform, Unite to Grow.” His agenda is aimed at addressing pressing issues within the organization and revitalizing its global impact.
Theoharis has identified key challenges facing UN Tourism, including transparency and divisions among member states. These issues, he argues, have hindered the organization’s credibility and effectiveness. He has proposed a comprehensive reform program to restore trust and ensure the agency operates in the best interests of its members.
His vision includes making UN Tourism a more equitable and inclusive institution, one that drives positive change and serves as a regenerative force for the global tourism sector. Key priorities in his platform include: Theoharis’s candidacy has already garnered significant support from member states and international organizations. The African Tourism Board has formally endorsed him, recognizing his focus on enhancing Africa’s tourism potential.
His engagement with the continent has revolved around promoting investment, education, and sustainability, which aligns with Africa’s growing prominence in th.
