Tuesday, August 20, 2024 Hard Rock Digital has launched its fall campaign, “Roll With Us,” for Hard Rock Bet, its highly-rated sportsbook and iGaming platform, featuring 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone. The campaign was developed by creative agency 72andSunny New York, with contributions from Redline Media Group and Hard Rock Digital’s internal creative team, and is set to the track “Ante Up (Robbin Hoodz Theory)” by M.O.
P. “Roll With Us” spans every vertical of the integrated app (sportsbook and casino) and aims to shake up the betting world by breaking down the exclusivity and intimidation often linked with sports betting and online gambling. Instead, Hard Rock Bet seeks to foster a more welcoming experience, inviting everyone to join the excitement, no matter who they are or how they bet.
“It’s always a blast working with Hard Rock. It’s sports. It’s music.
It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in.
That’s what I’m all about,” said Post Malone. Post Malone, who recently released his much-anticipated new album “F-1 Trillion,” will also be hitting the road for his F-1 Trillion Tour starting September 8. He embodies the “Rebelliously Inclusive” spirit of Hard Rock Bet in the campaign, appearing alongside a diverse array of people—from nail salon patrons to pool party attendees and bar friends—each enjoying betting in their own unique way.
“Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app,” said Matt Primeaux, Executive Managing Director and President of Hard Rock Digital. “For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.
” With 4.9 stars on the App Store and 4.8 stars on Google Play, Hard Rock Bet ranks among the top real money gaming apps in the market.
The platform offers an integrated online casino-sportsbook experience in New Jersey and a sports-only experience in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia..
