Home Depot was about to launch something big — really big — when the pandemic hit in the spring of 2020: a 12-foot skeleton. “There were a lot of internal discussions. It was like, is there going to be this year?” said Lance Allen, senior merchant of decorative holiday at Home Depot.
“Are customers going to think this is in poor taste? Should we go forward with it?’” Home Depot did. And the towering skeleton arrived at the perfect time. “Nobody could possibly need a 12-foot skeleton, but everybody wanted a 12-foot skeleton,” Allen said.
The retailer’s gamble upped the game for decorations. A population stuck at home and wanting some semblance of community entertainment created a Halloween phenomenon that’s now bigger than any one store. (Others carry various versions of the larger-than-life skeleton.
) And as stores race to get the latest and greatest Halloween score out as soon as possible, superfans say it’s about time. Halloween is celebrated earlier Home Depot’s 12-foot skeleton is affectionately known by fans across the internet and globe as “Skelly.” When Skelly was launched, the thinking was that he’d be out for a week or two leading up to Halloween night, Allen said, the usual consumer behavior observed at the time.
But the pandemic changed that timeline. “Everybody started decorating in early October for something to do,” Allen said. “And we’ve really seen a shift in the market where now people are decorating for Halloween how w.
