Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and add shine, merging hair care with perfume for a luxurious finish Morning routines now have a new step: hair fragrance. The outfit is sharp, the skin is glowing, but there’s that final touch – a fresh scent that does more than make the hair smell divine: it hydrates, protects and adds shine. Hair perfumes have stepped confidently into the mainstream, at a time when the traditional fragrance scene has been playing it safe.
Negin Mirsalehi, founder of Gisou, saw an opportunity to reimagine the brand’s signature scent as a hair perfume. Her aim was to give the Gisou community constant access to the beloved scent, whether as a final touch or a mid-day refresh. With its playful, fresh and feminine vibe, the original perfume was such a hit that Gisou soon introduced a floral edition, blending rose and wild flower notes.
For a brand like Gisou, merging hair care and fragrance was a natural step. Fans already loved the scents embedded in their products, so creating a stand-alone hair fragrance was a no-brainer. Jen Atkin, founder of Ouai, knew it too, jumping into the hair fragrance game with her line of hair and body mists, blending scents that captured the brand’s chic and modern vibe.
In its alcohol-free, nourishing form, hair scents go beyond being just a lovely fragrance, and are created with the same consideration as skincare – think lightweight.
