Gwyneth Paltrow's Goop suffers second round of layoffs in latest setback for A-lister's wellness empire READ MORE: Is Gwyneth Paltrow's Goop on the droop? By James Gordon For Dailymail.com Published: 20:35 EST, 3 November 2024 | Updated: 21:02 EST, 3 November 2024 e-mail 4 View comments Gwyneth Paltrow 's wellness empire Goop has implemented a second round of layoffs in just two months. The cuts made in late October account for around 15 people which equates to less than 6 percent of staff across several divisions, including the beauty, programming, engineering, and creative departments.
In September about 40 people were cut from the 216-person strong staff, accounting for 18 percent of the e-commerce site. The goal of the cuts is to 'optimize operational efficiency and revenue growth in our key verticals of beauty and fashion,' a Goop spokesperson told Business Insider . Gwyneth Paltrow 's wellness empire Goop has endured the second round of layoffs in just two months Actress and Goop founder Gwyneth Paltrow, who is also the CEO, said that the layoffs had put Goop 'back in growth mode' - but it appears that there was more cuts to be made Actress and Goop founder Paltrow, who is also the CEO, said that the layoffs had put Goop 'back in growth mode' - but it appears that there was still more cuts to be made.
Few details exist on just how solvent the company is with a spokesperson simply stating that revenue grew year on year in 2023 with 2024 looking like another year of growt.
