Sunday, October 6, 2024 Gulf Air, Bahrain’s national carrier, is undergoing a major transformation under the leadership of CEO Jeffrey Goh, who has spent the past nine months spearheading a wide-ranging network review. This strategic evaluation is set to result in a significant reshaping of the airline’s route map, with a focus on cutting unprofitable routes and expanding to 25% more destinations within the next five years. Speaking during a keynote interview at Routes World 2024 in Bahrain, Goh outlined the airline’s plans to recalibrate its network in order to enhance profitability and position Gulf Air for sustainable growth.
Gulf Air currently operates to around 60 destinations, but the airline is targeting a 25% increase in its network by 2029. Goh emphasized that this expansion will be selective, focusing on profitable and strategic markets in the east, west, and south, including key regions in Africa and the possibility of returning to the U.S.
market. “We spent the better part of this year so far really looking at our network,” Goh explained. “We expect, in the course of the next five years, to be growing approximately 25% more in terms of destinations.
” Strategic Network Reassessment Goh’s review of Gulf Air’s network is driven by a desire to maximize efficiency and profitability. As part of this assessment, the airline has identified fresh principles for network development, which will see growth in markets that hold long-term potential while withd.
