Monday, September 16, 2024 Trevolution Group, the fourth-largest airline ticket consolidator in the United States, recently announced the appointment of Gulce Karsli-Rozenveld as the new CEO of its online travel agency (OTA), Oojo. Her appointment is expected to bring significant changes to the company’s growth strategy, positioning Oojo as a more dominant player in the online travel sector. Karsli-Rozenveld, who previously held key leadership roles at Trip.
com, is set to spearhead the brand’s ambitious expansion plans, aiming to increase customer bookings and enhance customer satisfaction. This appointment reflects Trevolution Group’s vision of strengthening its online presence and providing greater flexibility for customers to book trips with ease. As the new CEO, Karsli-Rozenveld has outlined her primary objectives: global expansion, boosting gross bookings by 30%, and further improving the Net Promoter Score (NPS) of Oojo, which is already twice as high as the industry average.
With these goals in mind, the travel industry will closely follow how her leadership impacts both Oojo’s market position and the broader OTA landscape. Vision for Global Expansion and Growth Karsli-Rozenveld’s leadership comes at a time when Oojo is looking to expand its global footprint, particularly in North America and Europe. Her extensive experience in the online travel industry, including her tenure as Senior Product and Marketing Director for Trip.
com, positions her well to lead this expansion. In her previous role, she oversaw product development and marketing strategies, with a particular focus on Europe, making her a strong candidate for driving Oojo’s growth into new markets. One of the key goals under her leadership is to launch Oojo in Germany by the end of 2024.
This expansion into the German market signals a significant move for the company as it continues to establish itself as a major player in the European travel space. The ability to provide localized travel solutions while maintaining high levels of customer service will be critical to the success of this expansion. Boosting Gross Bookings and Enhancing Customer Satisfaction In addition to global expansion, Karsli-Rozenveld is focusing on increasing gross bookings by 30%, a target that reflects her ambition to grow the company’s market share in an increasingly competitive industry.
This growth is expected to come from the company’s ability to offer seamless and stress-free travel booking experiences, an area in which Oojo already excels. Oojo’s commitment to customer satisfaction is evident through its strong Net Promoter Score (NPS), which is double the industry average. By improving this score even further, the company aims to reinforce its reputation for delivering exceptional service.
Oojo’s platform, known for its user-friendly interface, offers unbeatable flight deals, real-time quotes, and price-drop alerts. Additionally, Oojo provides 24/7 personalized support, ensuring that customer inquiries are handled swiftly and efficiently. Under Karsli-Rozenveld’s guidance, the company will likely continue to improve these aspects of its service, which will help strengthen its position in the market.
The increased focus on customer service will not only drive more bookings but also foster long-term customer loyalty—an important factor in the highly competitive OTA sector. A Leader with Extensive Industry Expertise Gulce Karsli-Rozenveld brings a wealth of experience from her previous roles in the travel industry. Before her appointment as CEO of Oojo, she served as Regional Director for Europe at Trip.
com, where she led teams and oversaw business growth strategies. She also held leadership positions at Travix International, including Global Strategy and Business Development Director and Customer Acquisition Director. With her deep understanding of the travel industry and expertise in customer acquisition, product development, and strategy, Karsli-Rozenveld is expected to bring innovative ideas to Oojo.
Her track record of success in previous roles, combined with her passion for the online travel sector, positions her well to lead the company into its next phase of growth. Impact on the Travel Industry The global travel industry will undoubtedly feel the ripple effects of these changes as Oojo strengthens its position and expands its market reach. With her ambitious targets, Karsli-Rozenveld’s influence on the travel industry could inspire other OTAs to adopt similar strategies in the race to provide the best customer experiences and streamline travel bookings.
Leadership and Future Plans In addition to leading Oojo, Karsli-Rozenveld is expected to join the Trevolution Advisory Board as Chairman in 2025. Alex Weinstein, the founder of Trevolution and Dyninno Group of Companies, expressed confidence in Karsli-Rozenveld’s leadership, emphasizing her strategic vision and dedication to client service. He believes her expertise will enable Oojo to set new industry standards while strengthening its global online presence.
Weinstein’s endorsement underscores the significant role Karsli-Rozenveld will play not only in managing Oojo’s current operations but also in shaping the future direction of the company as it grows. Her leadership will likely continue to focus on improving client satisfaction, expanding market presence, and enhancing service offerings..
