Tuesday, January 21, 2025 GSIQ and GSIQ Tourism Insights, an agency known for its rapid expansion in sports, sponsorship, and tourism analysis, has partnered with Event Host Evaluation, a global authority in event impact planning and measurement. This collaboration aims to offer comprehensive planning, assessment, and reporting services to rights holders and venue hosts worldwide. Together, the two entities are setting a new standard in client services.
Event Host Evaluation has been at the forefront of ensuring that major event planning incorporates best practices, benchmarking, and meticulous evaluation. This expertise is now augmented with GSIQ’s top-tier abilities to assess digital and social activities at events, conduct international surveys to gauge changes in sentiment and perception, and track critical legacy metrics over time. Speaking about the new partnership, Event Host Evaluation’s founder, Iain Edmondson, says: “We are delighted to be working closely with GSIQ going forward.
This agreement means we can offer a deeper and more comprehensive set of measurement capabilities than ever before, helping our clients to understand the success of their events even further.” Charlie Dundas, Co-founder of GSIQ, comments: “For GSIQ, formalising our relationship with Event Host Evaluation means we have been able to develop more services to support EHE’s approach while also now being able to provide a fantastic new capability to our own clients. This an exciting w.
