MY favorite Filipino beauty brands are those that I feel a special affinity with and while these brands reach out to me and send me PR (internet speak for what we used to call samples), I make sure to spend my own money to buy their products to support their causes and advocacies. One of those Filipino brands is GRWM Cosmetics. Early this year, GRWM brought back the Milk Tint shade Pomelo, a fan favorite that was discontinued, to benefit animal rescue organization Pawssion Project.
Pomelo’s rebirth came in a special packaging that reminded beauty enthusiasts why they were buying the multi-use tint. In February, all online sales of the product were donated to Pawssion Project to help sustain the lives of the hundreds of rescued animals in its shelters in Bulacan and Bacolod City. The brand’s founder Mae Layug said she has always wanted to help rescue animals.
I know that Mae has several cats and (if I remember it right) the GRWM headquarters is also home to several strays. It was the Taal Volcano eruption in 2020 that intensified Mae’s wish to help more animal shelters. “ animals shelters and .
for now, t [I see the animals in shelters and they are so happy. I wish I could have my own animal shelter someday but for now, I will help].” On July 25, in the aftermath of Typhoon Carina, GRWM Cosmetics donated 100 percent of online sales to various animal shelters and relief operations.
“Our commitment goes beyond beauty; we remain steadfast in our advocacy to engage in meaningful social causes,” said the brand in its Instagram. WATSONS Philippines recently launched the “Hair Finds for All Kinds” campaign to show that it has expanded its hair products selection, which addresses practically every hair concern from care to color. “What’s fantastic about the hair category is that even the existing core brands, our bestsellers, they’re also innovating their formulation.
Even the multinational brands are upgrading their products so we’re so happy that there is so much energy and newness with the category,” said Jared de Guzman, Watsons customer director. There are the old reliables and then there are new brands. Of course, the lineup would not be complete without brands from Korea such as Mise-En-Scene and Jul7me, which are already cult favorites.
“It’s really one of our goals to really ‘premiumize’ the hair category by bringing in different products from Korea, even from Japan and Thailand,” said Aika Tacub, category manager for hair. The campaign included a sale for hair color and a hair color challenge called “Dare to Be Hue,” which challenged random shoppers to try a new hair color. Participants included Ting Joson, a 60-year-old fitness instructor seeking an exciting way to cover her grays; Poy Villamonte, a digital creator aiming to reinvent his hairstyle with a bold change; and Clarice Tonquin, a millennial corporate officer whose hair has never been colored.
Their transformations highlighted how easy it is to use DIY hair colors available at Watsons. After-care is, of course, very important and Watsons addresses that, too, with hydrating shampoos and conditioners, hair oils, and leave-on conditioners. Watsons Club members are also in for a treat this August because tickets to the are still up for grabs.
Enjoy performances from SB19, Kaia, HORI7ON, Alamat, and G22 this August 18, 2024, at the Mall of Asia Arena. For more information, check out the Watsons App or see the mechanics on . Download the Watsons app and sign-up for the Watsons Club for more exciting deals and exclusive access to big discounts and events.
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