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Groyyo appoints Smita Verma Kansal as CBO and Alessandro Bertini as VP Commercial to strengthen its leadership team Kansal, former SVP at Geniemode, to focus on US exports and global expansion; Bertini to enhance commercial strategies and brand partnerships The appointments come as Groyyo reports 19X revenue growth to INR 509.8 Cr in FY23 and aims to boost its AI-driven platform serving 110+ brands across 10 countries B2B manufacturing and supply chain enablement startup Groyyo has bolstered its leadership team with the appointment of two senior executives. The company has roped in Smita Verma Kansal as chief business officer (CBO) and Alessandro Bertini as vice president – commercial.

With experience in sourcing and operations across multiple markets, Kansal seeks to help Groyyo in driving up its exports to the US and expand into the overseas markets. On the other hand, Bertinin, with fashion industry links, will aid in fuelling the startup’s commercial strategies and brand tie ups. Prior to joining Groyyo, Kansal was the senior vice president and founding member at B2B ecommerce startup Geniemode.



Meanwhile, Bertini had worked with brands such as MANGO, Massimo Dutti and Zalando. “With gross margins at 15% in FY24, we have strengthened our leadership by appointing Smita and Alex, whose experience in manufacturing and sourcing across Asia supports our mission to help SME manufacturers expand globally,” said Groyyo’s chief executive Subin Mitra. Founded in July 2021.

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