25 years of Interbrand data shows the financial consequence of focusing on performance marketing over long-term brand investment Ferrari (#62) and YouTube (#24) have seen the biggest brand value increase in this year's Best Global Brands ranking Apple (#1) remains at the top of the ranking Nvidia (#36), Pandora (#91), Range Rover (#96) and Jordan (#99) enter the ranking for the first time. Uber (#78) and LG (#97) re-enter NEW YORK , Oct. 10, 2024 /PRNewswire/ -- Global brand consultancy Interbrand today launched its annual Best Global Brands ranking, marking a quarter of a century of brand valuation analysis.
Since 2000, Interbrand's longitudinal study has tracked and reported on the value of the world's biggest brands. A quarter century of analysis reveals that while performance marketing tactics can drive short-term financial gains, a lack of investment in long-term brand strategy has left the Best Global Brands with at least $3 .5T of unrealized value.
For this last year, this equates to $200B of lost revenue. The cumulative value of the world's most valuable brands has increased 3.4x since Interbrand first published its ranking (from $988B USD to $3 .
4T USD). Gonzalo Brujó, Global CEO, Interbrand said: "If these brands had been treated and managed as strategic growth assets, then this table could be worth as much as $6 .9T.
The growth we see hides a staggering missed opportunity." Apple holds the top spot Apple remains the most valuable brand, but its brand value has dr.
