Fox News host Greg Gutfeld and the panel discuss the backlash in response to Jaguar's ‘woke’ rebrand on ‘Gutfeld!’ So, as Anheuser-Busch has learned, one bad ad can really mess up your whole year. That company put a transgender person's face on a can of Bud Light – and their stock crashed. Turns out, most guys don't want to mix cheap beer and chicks with ----, and they also don't want to be told that they're bigots for feeling that way.
But what about a more upscale brand like, say, luxury cars? Jaguar just unveiled a new ad campaign. It's got everyone talking when they aren't actually puking. And yes, the obvious point will be made if they're talking about it.
And it worked, right? I mean, Alec Baldwin had everyone talking about Rust – not sure if that sold movie tickets. What the hell was that? Was that a lineup of all the previous Biden-Harris Cabinet picks? It's weird. It looks like Toucan Sam followed his nose into a huge pile of cocaine.
It looked more like a Kudlow hot tub party than a car ad. And look, if I want to see unattractive men in heavy makeup, I'll watch ‘Jesse Watters Primetime’. JAGUAR MARKETING DIRECTOR'S COMMENTS CELEBRATING COMMITMENT TO DEI RESURFACE AFTER 'WOKE' REBRAND And what's with the slogans? Create exuberance.
Was that translated from Fabio's dating profile? Live vivid, sounds like something the handsy drama teacher wrote in everyone's yearbook. Copy nothing – sounds like the Asian kid I sat next to in algebra right before ever.
