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Saturday, August 24, 2024 Greenland, the world’s largest island, is setting the stage for a new chapter in its tourism story. With a population of just under 57,000 spread across a landmass of over 2 million square kilometers, the island is known for its dramatic landscapes, rich wildlife, and unique Arctic environment. Now, Greenland is keen to attract more tourists, but with a clear focus on sustainable growth.

As the island opens a new international airport in Nuuk, the capital, it is also taking measures to avoid the pitfalls of overtourism, which have affected other destinations like its neighbor, Iceland. The new international airport in Nuuk, set to open on November 28, 2025, marks a significant development in Greenland’s infrastructure. Until now, most international flights to Greenland have landed at Kangerlussuaq, a former U.



S. military base, with travelers needing to take a connecting flight to Nuuk. The new airport in Nuuk, located on a peninsula on the southwest coast, will make direct access to the capital more feasible for travelers from around the world.

The airport features a runway more than double the length of the city’s previous one, along with a spacious and modern terminal building. This new facility will allow the national carrier, Air Greenland, to connect Nuuk directly with major cities like Copenhagen and potentially new destinations in Canada and beyond. The airport’s development is a critical step in Greenland’s strategy to grow its tourism sector while ensuring that the influx of visitors is managed in a sustainable way.

Greenland’s approach to tourism is centered on adventure and eco-friendly travel, capitalizing on the island’s natural beauty and remote wilderness. The island offers a unique experience for travelers looking to explore uncharted territories and witness the raw beauty of the Arctic. Activities such as hiking, dog sledding, kayaking, and wildlife watching are at the heart of Greenland’s tourism offerings.

To maintain a balance between attracting tourists and preserving the environment, Greenland is implementing various regulatory measures. These include limiting the number of visitors to certain areas and promoting responsible tourism practices. The opening of Nuuk’s airport will be the first major test of these measures, as the island prepares to welcome more visitors than ever before.

Cruise tourism is also a key component of Greenland’s tourism strategy. The new airport in Nuuk has already inspired cruise companies to design new expeditions that explore the island’s rugged terrain and stunning coastline. Norway-based HX, formerly known as Hurtigruten Expeditions, is among the first to capitalize on this opportunity.

In partnership with Air Greenland, HX will launch new itineraries from Nuuk, eliminating the need for travelers to sail from Reykjavik, Iceland, to reach Greenland. This change significantly reduces transit time and allows travelers to spend more time exploring the island. HX’s 2025 itineraries will offer round trips from Nuuk, focusing on Greenland’s west coast and venturing further north than ever before.

Each itinerary promises an immersive experience in Greenland’s incredible scenery and Arctic wildlife, including walruses, beluga whales, polar bears, and narwhals, the tusked whales native to the Arctic. These cruises will be operated by the MS Fridtjof Nansen, HX’s newest expedition ship, which carries a maximum of 530 passengers and features chic Scandinavian interiors. The three main itineraries planned by HX for 2025 include: Other cruise companies, such as Viking and Silversea, are also operating in the region, offering a variety of luxury and expedition cruises that allow travelers to explore Greenland’s unique environment.

As Greenland opens up to more tourists, the challenge will be to balance the economic benefits of increased tourism with the need to protect its fragile environment and ensure that local communities benefit from this growth. The island’s government and tourism authorities are committed to achieving this balance by promoting sustainable practices and encouraging responsible tourism. Regulatory measures, such as limiting the number of visitors to certain areas, are designed to prevent the negative impacts of overtourism seen in other parts of the world.

Greenland’s focus on adventure tourism, which typically attracts smaller groups of environmentally-conscious travelers, aligns with this goal. The new airport in Nuuk is expected to play a crucial role in this strategy by providing more direct access to Greenland while supporting the growth of eco-friendly tourism initiatives. With the infrastructure now in place, the island is well-positioned to attract a new wave of tourists who are eager to experience the untouched beauty of the Arctic, while also being mindful of their environmental impact.

Greenland is on the brink of a tourism renaissance, with the opening of Nuuk’s international airport marking a new era for the island. As it seeks to attract more tourists, Greenland is carefully balancing the desire for economic growth with the need to protect its environment and preserve its unique cultural heritage. The island’s focus on adventure tourism and sustainability sets it apart as a destination that offers not just stunning landscapes and wildlife, but also a commitment to responsible tourism.

As travelers increasingly seek out destinations that offer authentic and eco-friendly experiences, Greenland’s approach could serve as a model for other regions looking to develop their tourism sectors in a sustainable way. The coming years will be crucial as Greenland navigates this balancing act, but with careful planning and a clear vision, the island is poised to become one of the world’s most sought-after destinations..

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