Monday, January 20, 2025 Greece ’s Ministry of Tourism has unveiled an expanded version of its successful “Tourism for All” program for 2025, aiming to promote sustainable tourism, support local economies, and extend the travel season. Deputy Tourism Minister Elena Rapti emphasized the government’s commitment to diversifying Greece’s tourism offerings, making travel accessible to a broader audience while showcasing lesser-known destinations across the country. According to official data from the Ministry of Tourism, Greece achieved record-breaking tourism milestones in 2024, with international arrivals increasing by 9.
2% to 33.8 million visitors and revenues reaching €20.9 billion by October—a 5.
5% increase compared to 2023. Greece’s tourism satisfaction rating also soared to 87% on the Global Review Index (GRI), outperforming destinations like Cyprus, Spain, and Turkey. Prebookings for 2025 are already up 15%, reflecting strong global interest from key markets, including Germany, the UK, and France.
These achievements align with Greece’s strategy to position itself as a top global destination for sustainable and diverse travel experiences. The enhanced “Tourism for All” initiative focuses on off-season travel, targeting under-visited areas and mountain regions. Key measures include: These initiatives are supported by partnerships with local governments and stakeholders, ensuring small businesses and communities benefit from increased tourism flows.
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