Google’s 2024 Year in Search report highlighted the major events and trends that captivated the world and the United States. Key topics included the US election, the release of the latest iPhone, hit TV shows like Baby Reindeer, and box office juggernauts such as Inside Out 2. Top Trends in the US 1.
News The US election dominated search trends. Among political figures, Donald Trump saw the highest searches, surpassing Kamala Harris, JD Vance, and President Joe Biden. Other trending searches included New York Times Connections and the New York Yankees.
2. Entertainment: TV Shows like Netflix’s Baby Reindeer was the most searched show in the US and globally. Movies like Inside Out 2 topped the list as the most-searched film worldwide and domestically.
In music, in the US, Usher led searches, while Sean “Diddy” Combs ranked globally. 3. Lifestyle and Trends The Porn Star Martini was the most searched cocktail, followed by the Honey Deuce.
The viral “mob wife aesthetic,” featuring fur coats, micro skirts, and bold hairstyles became the most-searched fashion trend. Searches like “Are skinny jeans back in style?” indicated a revival of early-2000s fashion among Gen Z. Global Google Trends 2024: Top Global Searches by Category Top 10 Searches (Global) 1.
Copa América 2. UEFA European Championship 3. ICC Men’s T20 World Cup 4.
India vs England 5. Liam Payne 6. Donald Trump 7.
India vs Bangladesh 8. iPhone 16 9. Olympic Games Paris 2024 10.
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