Saturday, November 9, 2024 Global Hotel Alliance (GHA), the largest network of independent hotel brands worldwide, has unveiled significant insights into the 2025 travel preferences of UK holidaymakers at a media briefing preceding this year’s Ultimate Luxury Travel Related Awards (ULTRAs) in London. Insights from the survey, which engaged the 28 million members of the GHA DISCOVERY loyalty program, including over 1.5 million UK-based members, reveal emerging travel trends expected to shape the industry in 2025, reinforcing the UK’s influential position in global tourism.
In the past 12 months (November 2023 – October 2024), UK members have spent a remarkable £135 million (US$175 million) on international stays, making the UK GHA DISCOVERY’s second-largest market after the US. Domestically, UK members have contributed £19.3 million ($25 million) in bookings to GHA’s 12 UK properties.
Top Destinations and Travel Preferences for 2025 : Luxury with a Sustainable Focus : The Impact of Loyalty Benefits : At the exclusive London media event, GHA CEO Chris Hartley, joined by Dillip Rajakarier, Group CEO of Minor Hotels, David Taylor, CEO of Lore Group, and Robin Stangroom, MD of The Set Collection, offered their perspectives on these insights, which were presented by GHA EVP Strategy, Kristi Gole. Chris Hartley, CEO of Global Hotel Alliance , commented: “UK travellers continue to set high standards for luxury travel, with a keen eye for both sustainability and quality..
