For the first time ever, is officially launching a Pinterest-inspired new spring home collection. The team up comes as their research reveals a lack of money (51 per cent) and a lack of inspiration (22 per cent) are some of the biggest challenges when it comes to Pinterest and Primark are partnering to make it easier than ever to design and transform your space with what they say are 'stylish, budget-friendly pieces'. To celebrate the launch and for those who need a little help finding inspiration for their dream space, can head to the Primark store in Glasgow for a free Pinterest Collage masterclass on March 28 and 29.
New research finds that one in three Glaswegians (33 per cent) consider homeware an important expense, yet two in five lack inspiration and style for their spaces. The new collection, launching in Primark stores and available to purchase via Pinterest using Click & Collect, is inspired by Pinterest UK search data and features products from spring floral crockery, to soft pink frill bedding. The three hottest trends that have informed the collections are - Cosy Cottage, Minamaluxe and Dainty Décor.
To style the new Pinterest-inspired collection before they buy it, people can head to Pinterest and use - an interactive tool to pull together their vision, using cutouts of products from the Primark range. It’s then possible to bag the collection in a new way, as the Collages link directly to Click & Collect, now available in over 100 Primark stores across Great.
