NEW YORK , Oct. 29, 2024 /PRNewswire/ -- GIPHY, the world's largest library of GIFs and stickers, is partnering with TikTok, the leading destination for short-form mobile video to enhance the platform's direct messaging experience with AI-powered GIF recommendations. GIPHY is a wholly-owned subsidiary of Shutterstock, Inc.
(NYSE: SSTK), a leading global creative platform offering high-quality creative content for transformative brands, digital media and marketing companies. By integrating GIPHY's API directly into TikTok's messaging platform, the companies are taking their partnership to the next level, bringing creative new features to TikTok's expansive user base and giving access to the perfect GIF at their fingertips. This collaboration will provide the TikTok community with a seamless and personalized way to express themselves in chats using GIPHY's vast and curated library.
"We're incredibly excited to deepen our partnership with TikTok and bring the power of GIPHY to their direct messaging experience," said Jason Stein , Senior Vice President of Business and Corporate Development at GIPHY. "This integration represents a dynamic convergence of self-expression and creative communication that will further connect TikTok's vibrant community in authentic and engaging ways." Key Highlights: Currently, GIPHY content is widely accessible across nearly every major social and messaging platform, increasingly adding more creativity to the ways people engage all around the world.
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