Ghana’s incoming administration is set to usher in a new era for its tourism and creative arts sectors, with a focus on bolstering the country’s cultural narrative on the global stage. Central to this vision is the introduction of the “Black Star Experience,” an initiative that seeks to enhance and expand the previous “Beyond The Return” campaign, rather than replace it. Kofi Otchere Darko, Spokesperson for Creative Arts and Tourism under the National Democratic Congress (NDC), explained that the “Black Star Experience” represents a more encompassing approach to showcasing Ghana’s heritage and promoting African pride.
“We’re not necessarily going to scrape the ‘Beyond The Return’ initiative, no. We will enhance it with what we believe is a more encompassing approach we have christened the ‘Black Star Experience,’” Darko said. The new administration’s cultural agenda, emphasized by President-elect John Dramani Mahama, highlights a commitment to creating a vibrant, inclusive, and sustainable creative industry.
The government envisions a “Golden Age of Culture, Arts, and Tourism,” which will not only enhance Ghana’s global cultural footprint but also foster job creation and entrepreneurship in the arts and tourism sectors. Key to the “Black Star Experience” is a series of monthly cultural events designed to stimulate dynamism within the sector, including a particular emphasis on music, fashion, film, and the broader creative arts. “W.
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