For model Georgia May Jagger , creating a skin-care line wasn't something she did on a whim. Years of travel and countless fashion shows that wreaked havoc on her already sensitive, eczema and psoriasis-prone skin were the catalyst for her to finally take her skin-care journey into her own hands. "I was just finding my skin being really irritable," she tells PS.
"I was trying all these products, and they would make it worse or they weren't always working." Thus May Botanicals was born. Having officially launched in the US in July after first debuting in the UK late last year in October, the collection consists of five main products: the Kelp! Seaweed Sheet Mask ($20), Save Face Spot Solution ($28TK), Clean Slate Cleanser ($58), Super Balm Skin Saviour ($60), Daily Dose Moisturiser ($78), and a travel kit, the May Essentials Gift Set ($150).
While doubters of any celebrity line are justified at times, they can rest assured that the 32-year-old has a hand in every aspect of the brand, from product ideation to ingredient selection. "I wanted to get everything right [and] really tested," she says. "It's all done logically.
It was really important to me — because it's deeply personal and it's really come from me — that I just got it right." Each product is made with natural ingredients , such as shea butter , poppy seed, and borage seed oil, and prebiotic inulin, to nourish and treat our most pressing skin concerns, such as acne and dry skin. But most importantly, these are safe enough to use for even the most sensitive skin.
"I wanted to make products that felt more elevated and still fun," she says. "[I wanted] that feeling, [especially] with the sheet mask, that you can have a facial at home with your friends or just by yourself. I really wanted the products to also look like something that you were proud to have in your bathroom.
[Something] that you wanted and fit in with your other ranges." Natural skin care has been a long-time obsession for the model, who has been thoughtful about what to use on her skin from a young age. She says both her mom, supermodel Jerry Hall, and older sister, Elizabeth Jagger, have always been really into using clean products.
She even recalls visiting Elizabeth in New York as a teen where she would raid her sister's beauty cabinet, shop for products at their favorite beauty shop Live Live & Organic in the East Village, and make masks for each other. Beauty rituals like these helped them grow closer together. "It was always something that was a bonding experience for us with our mom," she says.
These days, the rest of her beauty routine is fairly simple and her best beauty advice is the less is more approach. For makeup, her go-to's are the classics: Clinique's Black Honey ($25), Cle de Peau Beauté's Concealer ($75), Chantecaille's Just Tinted Moisturizer ($70), and a YSL mascara. An Hourglass bronzer or blush to round it all out.
"I definitely am very focused on all of the prep more," she says. "My makeup steps are very limited. I probably only use five products on a daily.
She is currently in her third trimester, expecting her first child with her partner Cambryan Sedlick. Her body care now includes stretch marks prevention ( Irene Organics Belly Balm ($40) is one of her current go-to's) and since her skin-care routine has always consisted of organic products, she's been using things that are already pregnancy safe. She keeps up with her pilates routine and daily walks.
She also makes sure she's taking lots of vitamins, eating healthy, getting enough sleep, and seeing friends regularly to take care of her mental well-being. Before we part, I tell her that I always like to ask people what the best piece of beauty and wellness advice they've ever learned is. Her answer is something that we could apply to life in general: "Laugh at yourself and not take yourself too seriously," she says.
Audrey Noble is a beauty writer who covers breaking news, writes celebrity profiles, and does deep-dive features about the ways race, gender, sexuality, and other forms of identity impact society via the beauty industry. Previously, she was the beauty reporter at Allure and has held editorial positions at Vanity Fair and Refinery29. Audrey's work can also be seen in PS, Vogue, Harper's BAZAAR, Bustle, InStyle, WWD, and more.
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