Tuesday, September 17, 2024 In a significant move for Couples Resorts, a leading luxury all-inclusive brand, Garfield Collins has been promoted to Director of Strategic Accounts, North America. This promotion is a reflection of his decades-long commitment and substantial contributions to the hospitality industry. Collins’ career trajectory has been nothing short of impressive, having first joined Couples Resorts in 1996.
His promotion highlights his consistent leadership, strong management skills, and deep understanding of the luxury resort sector. Garfield Collins has developed a reputation as an innovative thinker with an exceptional ability to manage complex projects while maintaining a strong focus on customer service and operational excellence. His promotion comes at a time when Couples Resorts is focusing on strengthening its footprint in North America and continuing to offer unparalleled experiences to its guests.
Collins’ hospitality career began over 25 years ago, with his journey at Couples Swept Away in Negril, Jamaica. His dedication to ensuring that guests enjoyed memorable experiences quickly earned him recognition in the industry. Over the years, Collins expanded his experience to other notable brands, including SuperClubs , where he took on leadership roles that covered regions such as The Bahamas , Jamaica , and Cuba .
His expertise in managing sales across multiple territories became a key differentiator in his career, cementing his reputation as a versatile and results-driven professional. After his tenure at SuperClubs , Collins made his way back to Couples Resorts , where he played a pivotal role in various sales and operational capacities. His return marked the beginning of his leadership in strategic accounts, a critical area that aligns perfectly with his strengths in revenue management and strategic planning .
With his eye for customer service excellence and a results-oriented approach, Collins is well-suited to lead Couples Resorts into its next phase of growth. Garfield Collins’ extensive educational background has also played a crucial role in his rise within the industry. He holds a Master’s degree in Hospitality and Hotel Management , as well as a Master’s certification in Revenue Management and Marketing from the prestigious Cornell University .
These qualifications have equipped Collins with the knowledge and tools needed to navigate the complex hospitality landscape, from customer acquisition strategies to advanced revenue management techniques . Furthermore, Collins has earned a certificate in Professional Development from Georgetown University’s Center for Cultural Development , which highlights his commitment to continuous learning and personal growth . Collins’ dedication to improving his knowledge has had a direct impact on his leadership style .
He is known for his ability to craft innovative strategies that align with market trends while also ensuring his team is well-equipped to meet both customer and business needs. His diverse skill set, which combines advanced technical expertise with a deep understanding of guest satisfaction , makes him a well-rounded leader poised to take on the challenges of the Director of Strategic Accounts role. As Director of Strategic Accounts , Collins will be tasked with overseeing the strategic development and management of key accounts across North America.
His leadership will focus on driving revenue growth while also fostering strong relationships with business partners. With North America being a critical market for Couples Resorts , Collins’ extensive experience will be instrumental in further establishing the brand’s presence and ensuring that guests from the region continue to enjoy exceptional experiences. One of Collins’ key strengths is his no-nonsense approach to project management and operations.
He is known for tackling challenges head-on, offering innovative solutions , and ensuring that projects are executed to the highest standards. In his new role, he will likely continue to implement strategies that prioritize operational excellence, while also pushing the boundaries of what Couples Resorts can offer its guests..
