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Tuesday, September 17, 2024 In a significant move for Couples Resorts, a leading luxury all-inclusive brand, Garfield Collins has been promoted to Director of Strategic Accounts, North America. This promotion is a reflection of his decades-long commitment and substantial contributions to the hospitality industry. Collins’ career trajectory has been nothing short of impressive, having first joined Couples Resorts in 1996.

His promotion highlights his consistent leadership, strong management skills, and deep understanding of the luxury resort sector. Garfield Collins has developed a reputation as an innovative thinker with an exceptional ability to manage complex projects while maintaining a strong focus on customer service and operational excellence. His promotion comes at a time when Couples Resorts is focusing on strengthening its footprint in North America and continuing to offer unparalleled experiences to its guests.



Collins’ hospitality career began over 25 years ago, with his journey at Couples Swept Away in Negril, Jamaica. His dedication to ensuring that guests enjoyed memorable experiences quickly earned him recognition in the industry. Over the years, Collins expanded his experience to other notable brands, including SuperClubs , where he took on leadership roles that covered regions such as The Bahamas , Jamaica , and Cuba .

His expertise in managing sales across multiple territories became a key differentiator in his career, cementing his reputation as a versa.

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