GANNI ‘s SS25 show at the Galerie Haute in the Palais de Tokyo inaugurated the Copenhagen brand’s presence at Paris Fashion Week. “The Craft” collection is both a showcase of the brand’s experimentation in sustainable materials and a stylized reintroduction of the “GANNI Girl” to the Paris stage. In conjunction with a lens of responsible production, the Danish brand’s playful and modern approach to female dress codes remained front-and-center in high-contrast styling, dynamic layering, and patterns and graphics that shout GANNI’s arrival from the rooftops.
In an interview with WWD , creative director Ditte Reffstrup expressed that the collection felt like “witchery” with its textile-driven alchemy and aesthetic tension. “It feels like us being witches fighting for something” said Refftrup. The show opened with a tailored look comprising of a belted blazer with chrome eyelets, a sheer organza blouse, and a hybrid mini/knee-length skort –– all drenched in a soft white.
Immediately after, interplay between opposites like hardness/softness, fluidity/structure and transparency/opacity continued to take shape throughout. An oversized gown made from a scraps of GANNI jerseys was directly followed by a structured drop-waist leather midi dress with gathered trims and details for a feminine touch. As the presentation progressed a battle between a busy cheetah print and a delicate floral pattern was fought out alongside a match between bright digital hues a.
