As Ganesh Chaturthi approaches, the nation prepares to indulge in the time-honoured tradition of offering sweets to Lord Ganesha. This year, however, the landscape of Indian mithai is set to embrace exciting new trends, reflecting the evolving tastes of a generation that appreciates both tradition and innovation. ADVERTISEMENT The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina and put together with insights from over 190 thought leaders including celebrity chefs, influential bloggers, and dedicated nutritionists, highlights the mithai trends that will shape the way we celebrate festivals in the coming year.
1. : India’s beloved mithai is poised for a gourmet revolution in 2024. 78.
8 per cent of experts predict a surge in gourmet mithai, where traditional sweets are elevated with premium ingredients, exquisite packaging, and unique flavour combinations. As more consumers seek out artisanal experiences, mithai makers are expected to introduce creative twists on classics, ensuring that these sweets remain at the heart of our festive celebrations while appealing to modern palates. 2.
: The trend toward mindful eating is influencing how we enjoy traditional sweets. With 67.3 per cent of experts forecasting a growing demand for special diet versions of mithai, 2024 will see an increase in low-sugar alternatives, sugar-free sweeteners, and vegan options.
These offerings cater to health-conscious consumers who wish to partake in the festive indulgence without comp.
