In an era where “quiet quitting” went viral and the great resignation had everyone rethinking their relationship with work, Keke Palmer chose violence – against the traditional career playbook, that is. The multi-hyphenate powerhouse didn’t just secure one bag; she created an entire luxury handbag collection, metaphorically speaking. When Black Twitter (X) playfully dubbed her “Keke ‘Keep a Job’ Palmer,” they didn’t realize they were witnessing a masterclass in modern wealth building.
While many of us were debating whether to start that side hustle, Palmer was silently transforming her side hustles into full-fledged businesses, creating an empire that spans entertainment, beauty, wellness, and digital media. What’s even more impressive? She’s done it all while staying true to her brand of authenticity and humor. There’s no corporate stuffiness here – just strategic boss moves wrapped in viral moments and genuine connections with her audience.
And in 2024, with multiple successful ventures under her belt and a (give or take a few dollars according to Palmer) that keeps climbing, Palmer is showing us that the real flex isn’t in keeping jobs – it’s in creating them. Remember when Palmer had us crying with her “sorry to this man” moment? That viral clip could’ve been just another funny internet moment, but Keke said, “Hold my business plan.” She transformed that social media momentum into , putting into launching the Los Angeles-based dig.
