In a highly saturated apparel market, premium apparel brand Cove and Lane aims to put together styles that can be worn from the boardroom to the bar. Launched by Sanya Pradhan and Adit Purohit earlier this month, Cove & Lane is inspired by its founders' philosophy of creating high quality outdoor styles that are perfect for day meetings to cocktail nights. Today, the brand has raised Rs 6 crore in a seed funding round co-led by Sauce.
vc and its founders. The business began to take form when Pradhan and Purohit discovered a dearth of premium quality apparel with a fresh style and elevated look. They then decided to quit their jobs in New York in April last year and moved back home, to build a brand with synergies from Pradhan’s family business in apparel manufacturing and export.
“We realised there was a lot of congestion in the fast but premium quality apparel was lacking. If we look at young, ambitious millennials, we want garments that can be worn from a corporate meeting to a cocktail night. We started building on this concept of industrial chic, which is what our brand stands for, it blends concepts from industrial core spaces and makes them in an aesthetic, elevated, more globally appealing design language,” Sanya Pradhan, Co-Founder of Cove & Lane tells YourStory.
Before this, Purohit spent over three years at TD Securities as a data scientist and Pradhan spent over four years at World Wide Technology as a consultant. The two had also initially dipped their toes i.
