The year 2024 was a remarkable year for India, marked by an explosion of creativity and innovation on Instagram that resonated globally. At the Meta Festival in Mumbai, we shared Instagram’s 2024 Year-in-Review. Instagram was abuzz with exciting global collaborations, featuring Indian artists teaming up with international stars to create mesmerising music.
These partnerships not only showcased the diversity of Indian talent but also highlighted the universal language of music. Some notable collaborations included Diljit Dosanjh’s collaboration with American rapper Saweetie for the song ‘Khutti’, King’s collaboration with American artist Nick Jonas for the song ‘Maan Meri Jaan’ and Harsh Likhari’s collaboration with Canadian artist Connor Price for the song ‘Customs’. In a fascinating turn of events, the world continued to go desi, with Indian trends going global.
The Asoka makeup trend was one such example, with creators in countries like Indonesia, Nigeria, and Slovakia trying it out. Creators in Japan were also lip-syncing to dialogues from Bollywood movies like Kabhi Khushi Kabhie Gham. Furthermore, foreign creators like Drew Hicks and Agu Stanley created content in Indian languages, showcasing how the world is embracing all things desi.
Regional Music Fueled A Creative Explosion From chart-topping hits to regional favourites, the country’s diverse musical landscape was on full display. While tracks like ‘Big Dawgs’ and ‘Taambdi Chaambdi’ got .
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